Module 05 of 6~17 minPro
Multi-Channel Campaign Design
Email plus LinkedIn plus phone cadences, A/B testing, and sequence optimization strategies.
§ You will learn
- Design a multi-channel outbound cadence that coordinates email, LinkedIn, and phone touchpoints across a defined time window
- Determine the optimal number of touchpoints, spacing intervals, and channel mix for your specific ICP and deal size
- Write channel-specific messaging variants that feel native to each platform rather than copy-pasted across channels
- A/B test cadence variables systematically to identify which channel sequence and message combinations drive the highest reply rates
- Use AI tools to personalize outreach at scale and handle initial replies with speed and consistency
§ Sealed entry
This module is part of the Pro record.
4 sections · ~17 min · objectives above are the preview